Places4Students.com would like to assist landlords, property owners and managers to create the most effective rental property listings and fill their rental vacancies quickly! The importance of clear, concise and well-written rental property listings with visuals cannot be underestimated.
1. Photos and Video Tours:
Photos are extremely important and should always be included in a rental listing. Rentals listings with photos included average three times more viewings than ones without. In additon, interactive 3D walkthroughs and video tours are becoming equally vital.
2. Property Address:
Location, location, location! When creating rental listings, landlords often have the option to hide or exclude certain data but it’s not recommended. For example, hiding a property’s address can be detrimental to a listing’s success, especially in student housing when the property is close to campus.
Many students will simply skip over listings that don’t include an address; similar to how they avoid listings that don’t contain photos or videos. Students often search for properties through a rental website’s map locator and properties without an address will not be populated on the map.
3. Detailed Description:
If the entirety of a rental description is only one or two sentences with minimal detail, there is a good chance many potential tenants are going to skip over the listing.
Example: “Apartment for rent, great location nearby lots of amenities, call for more details,” may get overlooked. This description tells the prospective tenants very little about the apartment, aside from the fact that the landlord thinks it’s an excellent location. Also, while the call-to-action of “call for more details” is good, it loses value if there aren't many details in the listing to entice this response.
It’s very important to have a detailed description of the rental unit and property, its neighborhood, safety features, parking, nearby public transit, laundry and other amenities, stores, restaurants and coffee shops, etc.
4. Correct Contact Information:
It’s easy to make a small typo error and enter an email address or phone number incorrectly, especially when rushing. It’s very important to proofread a rental listing and ensure the contact information is correct, before submitting it for posting online.
5. Single-unit vs. Multiple-unit Listings:
It's important to create the correct type of listing for optimal results. Creating the incorrect listing type can lead to confusion and frustration for those reviewing the listing, as well as give incorrect leads.
a) What is a Single-unit Property?
A single-unit property is a dwelling with one address only; and has one or more bedrooms, or the entire dwelling for rent.
Examples of unit types for a single-unit listing include, but are not limited to, a house, bedroom(s) in a house, an individual apartment, a condo, half of a duplex, a cottage, etc.
This type of property can be either landlord occupied or not (where the entire unit is for rent and the owner is not present).
A household/apartment/condo that has multiple rooms within it for rent would be posted as a single-unit listing (where each room shares a common entrance into the dwelling).
b) What is a Multiple-unit Property?
A multiple-unit property is a building which has two or more separate, self-contained units for rent (where independent entrances exist for each unit).
Examples of unit types for a multiple-unit listing include, but are not limited to, an apartment building, a condominium complex, a lodging house, a duplex/triplex, etc.
A multiple-unit property will typically have apartment #s or unit #s to differentiate between the various units.
These types of properties will rarely be landlord/owner occupied (unless the landlord lives in one of the separate units).
6. Type of Unit:
It is important to advertise what is available for rent, rather than describe the entire single-unit dwelling itself.
a) Individual Rental: A landlord has a 3-bedroom house, but only 1 bedroom is available for rent.
**Select the 1 Bedroom in a House category.
b) By-the-Room Rental: A landlord has a 3-bedroom house and only 2 bedrooms are available for rent, but the landlord will accept individual student tenants.
**Select the 1 Bedroom in a House category.
c) Group Rental: A landlord has a 3-bedroom house and all 3 bedrooms are available for rent, but the landlord prefers to rent to a group of 3 student tenants together.
**Select the 3 Bedroom House category.
d) Individual or Group Rental: A landlord has a 3-bedroom house and all 3 bedrooms are available for rent, but the landlord will rent to either a group of 3 together OR 3 individuals (whichever tenants apply first).
**Select the preferred category and then put details about both options in the Title and Property Description fields.
The proper type of unit is very important for landlords because students typically use the ‘Smart Search’ or ‘Quick Search’ features to narrow down their criteria when searching for an accommodation. Landlords should strive to be in the type of category which produces the most leads of potential tenants.
Example: A student who is searching for a place individually will probably not look in the ‘2 or 3 Bedrooms in a House’ category.
7. General vs. Featured Listings:
Listings are split into two different sections, general or featured. Static positioning is available within both sections.
a) General: This is the base offering and the listings are stored chronologically.
b) Featured: This is the upgraded option which offers the most exposure to students. Featured listings appear before the general listings and are randomly sorted with each student visit.
c) Static Positions: In both the featured and general sections, static positions are available. Static positioning locks a listing into the spot selected, so it will not change as new listings are posted.
8. Rental Categories:
Listings are sorted into categories in order to streamline the search process for students.
a) Property Listings: This is the main category where standard rental accommodations will be listed.
b) Short-Term Rentals: This is for accommodations with very short rental durations, such as a few days, weeks or a month. It is not intended for rentals requiring ongoing month-to-month or longer duration leases.
c) Faculty/Staff: This is for accommodations that are more suitable for a faculty or staff member (often with family) as opposed to a student.
Feel free to contact our service team at email@example.com or 1-866-766-0767, if you have any questions or need more information.
SEE ALSO: Top 10 Tips for Optimizing Online Property Listings
The Places4Students.com Team