How To Create an Appealing Virtual Tour

Monday, July 6, 2020

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Virtual tours are an increasingly popular way to promote rental properties, especially when in-person showings are not possible. Virtual tours are known as simulations of existing locations that are composed of multi-media elements – videos and images.


Examples of virtual tours:


  • Video Calls – a potential tenant is virtually walked through the rental unit during a live video call with the landlord
  • Panoramic Tours – a virtual tour created with a series of unbroken images that display the entire rental unit, similar to Google Street View
  • Personalize Video Tours – a marketing video created for a specific client, so detailed information can be embedded into the video making it personal for a potential tenant’s criteria
  • 3D Virtual Tours – a tour that captures the unit in an interactive way; but unlike typical 2D tours, 3D tours offer a virtual experience that feels more like the prospective tenant is walking through the unit


Tips for success: 


  • Plan out your tour before you begin shooting:
    • Pick locations
    • Choose the time of day that the natural light will highlight each unit the best
    • Walk through the unit and plan your path before recording or taking photos


  • Pick out the appropriate tools and applications needed to create your tour (ie: Matterport).


  • Make sure each unit is prepared to be filmed
    • Light bulbs and fuses are replaced and working
    • Fluff up all stuffed furnishings across the unit
    • Clean the unit thoroughly, removed stained furnishings, shine appropriate surfaces
    • Remove unappealing signage


  • Add features to make the unit feel homey – flowers, candles, interesting eye-catching décor.


  • Vary your types of photos, as well as the angles in which they are being taken. Be sure to zoom in to highlight specific aspects of the unit.


  • Do NOT move things around while making your virtual tour. Creating seamless transitions is important.


  • When creating 3D tours, it is recommended that the camera lens is 66-68 inches above the ground to give the walkthrough a natural feel for most viewers.



SEE ALSO:  COVID-19 Update - Virtual Showings & Leasing Resources

The Team